Mar 04, 2016
Cheryl Esposito welcomes Dr. Raj Sisodia, author of Firms of Endearment: How World Class Companies Profit from Passion & Purpose; and Conscious Capitalism: Liberating the Heroic Spirit of Business. Raj is co-founder and co-chairman of Conscious Capitalism Inc. Raj Sisodia is passionate about making the world a better place through business. As a professor of marketing he saw a disturbing trend: companies were spending more money on marketing than ever before, yet customer satisfaction, loyalty, & trust were on a downward trajectory. Some companies were bucking this trend. Raj asked: what value is being created here - and for whom? Raj sees a need for change in business models. The rise of feminine values of nurturing, caring, & compassion, is clashing with historical masculine: domination, aggression, & winning at all costs. Can organizations profit AND make the world a better place? Raj says yes. Not only can they, they must to survive. Join Cheryl Esposito & Raj Sisodia as they explore the evolution of “conscious capitalism!”
Dialogue is the single most powerful leadership tool we have to make a difference in the world. “Leading Conversations” with host Cheryl Esposito creates a place for that dialogue. Tune in to the VoiceAmerica Business Channel every Friday as Cheryl host’s new conversations among leaders from around the world in business, government, art, economics, and social change. We’ll explore big ideas and everyday actions, and learn how their own leadership has led them to discover a newfound sense of possibility in the world. “Leading Conversations” with Cheryl Esposito - bringing big thinkers together in conversations that make a difference – right here on the VoiceAmerica Business Channel every Friday morning at 10 AM Pacific Time.