Feb 27, 2025
In this episode, we explore the journey of a groundbreaking startup that transformed the landscape of digital advertising by tackling one of its biggest challenges—ad fraud. Discover how innovative technology, data-driven strategies, and an unwavering commitment to transparency helped them rise from an emerging player to an industry leader.
Join us as we dive into:
✅ The hidden impact of ad fraud on brands and advertisers
✅ Cutting-edge advancements in fraud detection and prevention
✅ Key lessons from scaling a startup in the fast-evolving digital
ecosystem
✅ What the future holds for ad fraud detection and ethical
advertising
Whether you're a marketer, entrepreneur, or tech enthusiast, this episode offers valuable insights into the power of innovation in shaping a more secure and trustworthy digital advertising space. Tune in.
About the Guest:
Rich Kahn is Chief Executive Officer of Anura and an
authority in digital ad fraud prevention with thirty-one years of
experience in digital marketing. In the past 30 years, he created
five multimillion-dollar internet companies, all self-funded, with
one even achieving a spot on the Inc. 5000 list for five
consecutive years. (he was even featured on CNN for his
insights!)
Rich's venture into ad fraud prevention started with a personal
encounter with its harmful effects. As co-founder of eZanga, a
marketing company, he observed how fraudulent clicks and bots would
deplete ad budgets and skew campaign data.
Inspired by this personal experience, Rich launched Anura, a
standalone ad fraud detection platform that uses live monitoring
and AI. Anura not only identifies fraud - it prevents it in its
tracks before it can affect advertising results. In the past year,
it exposed 1.2 Billion Dollars in fraudulent activity for its
users. (a significant amount if you ask me!)
As ad fraud remains a significant drain on ad spend in marketing,
it's increasingly crucial for advertisers to be alert to the threat
and implement preventive steps to secure their ad budget.
w: www.anura.io
e: rich@anura.io
https://www.linkedin.com/in/richkahn/
About Christopher Salem
Christopher Salem, the dynamic host of the Sustainable Success Show, has been empowering business leaders, entrepreneurs, and organizations for nearly 8 years. Through thought-provoking weekly content, Christopher delivers actionable insights that inspire growth and sustainable success in today’s ever-evolving marketplace.
His show spotlights influential thought leaders, offering transformative strategies to overcome challenges, enhance performance, and achieve long-term goals. Christopher’s expertise, coupled with his dedication to fostering professional and personal development, has made him a trusted voice in the world of leadership and entrepreneurship.
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