Aug 19, 2016
So how do you create a breakthrough idea and then generate a following around it? Recently, we had some great insight from marketing expert David Newman on Thought Leadership Marketing. However, I wanted build on this show and welcome Dorie Clark, author of ‘Stand Out’ which was named as the #1 Leadership Book of 2015 by Inc. Magazine. When, as Dorie puts it, ‘the best career insurance for individuals and the best growth strategy for a business, is to become the recognized expert in your field’ this an area we must understand. People trust experts and will of course pay a premium to work with them. A former presidential campaign spokeswoman, Dorie is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur and today a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. Join us to hear the wisdom from someone who walks the talk and can help us to elevate our business and personal success.