The new consumer-How SMB's, Retail and Brands are responding

Dec 01, 2020

COVID will be remembered as a time of tremendous upheaval and change. One that extends across industries and economies, as well as social and political structures and the impact, will be felt for at least a decade if not a generation or more. COVID has changed how we communicate, how we behave and also how we consume. If you have to point to one phenomenon that characterizes the COVID-consumer experience, it’s e-commerce. Online shopping grew in the US and Europe by triple digits during the lockdown periods, as people were compelled to shop online. But what kind of impact is this having on the local economy? Will these current trends be the foundation for consumer behavior in the future? In this episode we look at this new consumer behaviour, what kind of impact it is having on local businesses, retail and brands, as well as how they are and should be preparing themselves for the future.