The Changing Landscape of Digital Marketing

Dec 22, 2020

As we dive deeper into the virtual world and consumer behavior is more online than offline, digital marketing is becoming more and more important. At the same time, marketing expectations are placing new pressures on agencies and marketers who try to ensure their customers are found among the sea of digital advertising. Marketers are frequently expected to produce online miracles like getting customers ranked on the top search machines or making sure their pop-ups are enticing enough to earn a click. Companies today also want to know exactly what data agencies are using to track performance. They are measuring ROI more than in the past. In this episode we look at the digital agency landscape, different business models that support digital agencies and what the latest digital marketing trends are.