Post Pandemic- A look at the web presence of SMB's across Europe

Nov 16, 2021

When foot traffic stopped in March 2020, Small and Medium Businesses had to become digital. Even though before March 2020, most local businesses had a presence on the web, and they knew that presence was necessary, they recognized that having a poor presence was almost like having no presence at all. But then the pandemic came, and SMBs finally understood their web presence was critical and that they needed to focus on the customer experience and engagement online. With the lockdown in place, it was the only way they could engage with their customers during the lockdown. But what happened to SMB’s online presence after the pandemic propelled them into the future? How do they look now? Are they and continuing to improve as things return to normal? SIINDA, The Search and Information Industry Association of Europe, along with Duda, one of the top leading professional website builders and Insites, a top web intelligence company, decided to conduct a study. They took a look at thousands of SMB’s across Europe to see how their web presence has changed since the pandemic. In this episode, they talk about what they found.