The art of persuasion and influence

Sep 19, 2023

Being able to Influence and persuade are the two critical skills that successful leaders share. But they are not only skills needed in leadership; they also come in handy in everyday life. It does not matter if you are trying to convince your family to go mountains rather than the beach; these skills are handy. But no matter if it is in leadership or private life, we sometimes do not always pay attention to the process of persuading and influencing; we just go through the motions and hope for the right outcome. Persuasion also often gets mixed up with negative behaviors like manipulation, but it is not; it is more of a process and takes conscious skills. In this interview, we explore how persuasion works, including how we influence ourselves and others and the conscious process behind it.