Aug 11, 2020
During the Corona crisis, tech has been a blessing in many ways. But the use of tracking and tracing apps in various countries have raised the question whether we are putting our privacy at stake. In this episode of Leadership Beyond Borders we speak with Juergen Weichert, CRO of Munich based ad tech company Usercentrics. We talk about the use of tracking and tracing apps in the wake of the corona crisis and why the crucial question is how the data is being stored. We discuss the concept of Consent Management Platforms and help you understand how website and app operators can keep their Opt-in rates high whilst being legally compliant. We also take a glimpse at what the future holds for Consent and Preference Management and what website and app operators can do to be prepared, all this while keeping the end user in mind.
Leadership Beyond Borders" by Siinda explores the dynamic realm of leadership, emphasizing a range of perspectives and strategies tailored for navigating the constantly evolving globalized digital landscape.