Apr 30, 2019
As part of our series on the Middle East and Africa, this episode explores the digital opportunities in East and West Africa. Africa is on the verge of massive digital disruptions with the explosion of mobile, the increase of cross-border data and the constant focus on development that is skipping a lot of the earlier digital technologies. But even while all this is going on only about 15% of SME’s in East Africa have a website. When you compare this to South Africa with 30%, select ME countries with 45% and select European countries with 80-90%, African SME’s have a lot of catching up to do, despite the digital disruption that is going on. Considering that between 80 – 90% of buyers in developed markets will conduct some research online before making a purchase decision – the lack of digital presence could be hurting the region. Our guest in this episode wants to help change this and has established a project that will help SME’s in East/West Africa get online.
Leadership Beyond Borders" by Siinda explores the dynamic realm of leadership, emphasizing a range of perspectives and strategies tailored for navigating the constantly evolving globalized digital landscape.