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Aug 30, 2022

Sales and the customer journey. Are we giving salespeople the right tools to help them succeed? Years ago, sales were about pushing the customer in a direction and convincing them to buy. Today it is about discovering the customers’ needs and proving to them their return on investment. Today we also have the tools to...


Aug 23, 2022

Leadership expert Chris Pearse used an analogy in his Forbes article in 2018 on “Leadership in Crisis” This analogy made us think about leadership. It brought to light the mistake we often make in leadership today. Although not in exact words, he said if you want to grow a pumpkin, you need four elements, earth,...


Aug 16, 2022

In May 2020, just as SMBs worldwide struggled to get their businesses online because of the pandemic, Google introduced core web vitals. In addition, Google informed businesses that these vitals would soon be ranking signals worldwide. In other words, if a business did not get this right, their ranking would be...


Aug 09, 2022

Consumer Behaviors have drastically changed in the last 24 months. We can observe the changes in foot traffic ( in-person behaviour ) when we are at the grocery store, airport, or simply walking in any city centre. Still, we do not always see the changes in consumer behaviours online. We all know how our own search...


Aug 02, 2022

Germany's “Umwelt Bundesamt” talks about the new “Green Economy. “They claim the present economic system is destroying our natural resources with the result of eroding the prosperity of future generations. They say that “Business as usual” in industrialised countries’ are resource-intensive, and with...