Mar 24, 2016
Many of us are aware of the emphasis the corporate world places on having a “ winning” brand. The performers we watch, the cars we drive, the hospitals we choose all have a brand we have come to associate with them. In this episode, Dr. Joel Evans, author and Distinguished Professor of Marketing will clarify the importance of self-branding in our own personal and professional success. Exemplifying with himself and others, he will demonstrate how self-assessment, consideration of how others see us, and changes in our life roles inform our self-brands. In the back and forth with Host Suzanne Phillips, he will discuss how to translate self-branding into effective resume writing, Interpersonal benefits and re-definitions of self after college, marriage, retirement etc. You will think about yourself in a different way after this show.
Psych Up Live turns up your psychological perspective on life issues. With a wide variety of guests, Host Suzanne Phillips passes forward the latest in books, findings, and information relevant to your life and the world you live in. She explores topics as varied as family relationships, binge eating and violence on campus. In a conversational style, Suzanne and her guests translate the latest in psychology to exemplify ways of coping with child rearing, divorce, medical diagnosis, campus violence and social anxiety. She engages her guests with questions, often voicing her own thoughts or sharing related stories. What is particularly exciting about Psych Up Live is the opportunity for you to call in with your own stories, questions and opinions. Psych Up Live captures your attention as it considers life issues that will intrigue and inform you each Thursday at 11 AM Pacific Time, 2PM Eastern Time on the VoiceAmerica Variety Channel.